punkt.de

Punkt.de is a German-based web and web/IT agency specializing in TYPO3 development and hosting. Punkt.de came to us with a goal of transforming & expanding their highly skilled tech company, taking it's brand from its technology focus towards its values of trust and dependability.

We advised management to focus on these future strategic goals in the visual identity of the company.

The result has been quite clear: Designing ahead of current reality bridges the gap between the present and the future, making possible for future goals to arrive earlier.

The solution to communicating the core values was simple: Turn the company brand inside out and make the punkt.de employees the center of attention.

A photographic project was conducted by BEE3 together with photographer Thomas Dashuber.

Specifically, BEE3 designed a wide range of printed materials, a style guide and webdesign taking advantage of our common deep understanding of TYPO3’s capabilites.

The overall process was based on a consistent system of mirroring intermediate results with pre-devised specifications and targets.

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